Using Google+ for Effective Social Media Marketing

    With over 540 million monthly active users and the fact that Google favours Google+ pages in search results, it would be silly not to use Google+ to connect with your prospects and customers.

    Google+ is Google’s answer to the growing demands of social media marketing. Google adopted many features from Facebook and Twitter and mixed them with its own unique features in order to build the “best” social network.

    When it made its first appearance back in 2011, SEO experts were the first ones to use it. People believed that Google+ was basically a technical platform meant to be used by techies and men alone.

    Today, Google+ has more than 1.6 billion total users including an impressive ratio of men and women.

    Is Google+ worth your Attention

    Google+ may not be as big as Facebook (as of October, 2014), but it is growing up at a rapid pace. Take a look at the stats below.

    • 6 billion+ total users
    • Of which 540 million are monthly active users
    • 800,000 new users join Google+ every month
    • About 70% of brands have Google+ page
    • A total of 48 Fortune Global 100 companies are on Google+
    • Google+ witnesses 1.5 billion image uploads per week
    • Google+ users are ranked higher in Google search results as compared to other social media platforms
    • Second largest social media network (after Facebook)

    Using Google+ Effectively

    When used effectively, Google+ can increase your site traffic, build your brand and help you create a community of happy people that will build your business.

    • Create a Google+ page for business. Also create a personal Google+ page. Why? You need a personal profile to act as the owner of the business page.
    • After creating a business page, verify it. Verification offers many features including visibility in Google search plus numerous social extensions and custom URLs.
    • Don’t forget to customize your Google+ profile with rich visuals. Beautiful profile photo and cover photo help your page make a strong impression every time.
    • Share attractive and rich content. Beautiful photos, inspiring videos and infographics serve this purpose very well. Such content catches people’s attention. Not to mention, makes them share it as well.
    • Post regularly, at least once a day. Google recommends posting between 10:00 a.m. and 1:00 p.m. You can of course create a posting schedule that works with your audience. One way to find that out is to share something valuable at a certain time of the day and observing users’ level of involvement.
    • Keep the conversations going. You can ensure that by asking questions, responding to user comments and thanking your supporters.
    • Make your content shareable on Google+. Add the Google+ badge on your website or blog because it lets people +1 and add you to their Circles.
    • Google+ is a perfect place for running exclusive promotions. When you provide special incentives or discounts to your customers, there is no reason why they won’t love you.
    • Connect with your audience using Hangouts. Most successful brands host a weekly or fortnightly event where they interact with their community members using Hangouts.
    • Use Circles as they let you neatly categorize people. With Circles, you can decide which group of people to interact with rather than communicating with everybody at once.
    • Follow your competitors’ G+ pages. That way you can keep an eye on their best practices and learn a great deal.
    • Above all, do not forget to measure your success. Ripples and other social reports in Google Analytics provide plenty of valuable information that can help you create better strategies.

    Wrapping up

    Google+ is an amazing platform for building brand reputation. Create a Google+ page today and start engaging your audience.

    Recent Articles

    Top 3 Indian Grocery Affiliate Programs to Earn Huge Commissions

    Want to earn a few extra bucks with a side hustle? Become an online grocery shopping affiliate and start making big profits. Check your options with us right away.

    Earning Guide for a Mobile Affiliate Marketer!

    This article seeks to give you a sneak peek into the different commission types that an affiliate generally comes across and also guide you towards your first step to become a mobile affiliate marketer.

    Become “SMART” with Mobile Affiliate Marketing!

    In line with the current evolving trends, our articles will explain mobile affiliate program works and how it can boost the business of your brand.

    5 Advantages of Hiring a Digital Marketing Agency this Year

    Check the benefits of hiring a digital marketing agency this year. Let the experts make your marketing campaigns a huge success while you stay focused on your business.

    The Best Indian Web Hosting Providers for 2020

    Finding the best hosting provider is an uphill struggle these days as there are hundreds of hosting companies promising to be the...

    Related Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Time limit is exhausted. Please reload CAPTCHA.

    Stay on op - Ge the daily news in your inbox