Top ways to generate leads for small Business owners

    When you have limited capital and resources it becomes highly difficult for you to focus on expanding your small scale business organization. But there are various different kinds of ways in the world of internet which helps in generating leads without investing too much funds.

    Best 5 ways to generate online leads

    1. PPC:

    Pay per click on search engine is considered to be one of the easiest ways for getting leads. It does not requires a lot of expertise and one also does not requires big budget to start. This can be easily done by starting the targeting of keywords. There are various different kinds of small search engines apart from the giants like Google adwords, Bing and Yahoo.

    Pay Per Click can be done in two different ways. Now a days you can either generate calls for your business or direct the traffic to your landing page and take a payment online. But best way which is good for businesses is to generate calls where you can answer all the questions which are being asked by your customers.

    2. Online directories:

    Listing your business in directories is one the oldest and easiest way. With the fast growing world of the internet now it can also be done online. There are plenty of good directories available with the help of which one can get leads for free.

    3. SMO:

    If your business is not present on the social platform you cannot spread the word related to your business for sure. You can do paid search and advertise on Facebook and you can also do targeting based on interest for the prospective customers.

    You have to give some time to get popularity in this field. But when you are trying out the paid advertising it would help in getting quicker response. You can take the assistance of your friends and ask them to share what you have shared on your wall. You can also ask them to spread the word about your business.

    4. Affiliate Marketing:

    If you don’t have time to get yourself in to lot of work and analysis then you should be looking at another option where you can take the assistance of the person who knows the business very well.

    And the big question what are the best ways to go about it. You can search for reputable ad network and sign up as an advertiser and work on preferably pay for performance methods.

    5. Email marketing:

    Email Marketing is one of the best ways with the help of which you can reach many of your customers.

    This can be easily done with the help of the option list where the customer has given their consent to receive the e mail. But one should remember that if they are sending e mail to somebody without their consent then they are spamming them.

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