If you don’t change your promotional methods with time, you are soon going to be out of the business and when everything is going down the line, your alarm bells should definitely ring. Marketing is an ever changing environment, where you have to keep up with the latest trends.
Online or Mobile marketing
When it comes to online or Mobile marketing, one should always go for latest trends. If you want to be ahead in the game, then you should keep your eyes and ears open.
In 2013, we have seen some latest trends emerging and would like to ensure that our readers are aware of it and taking full advantage of the situation.
We have outlined some if these trends below
Mobile Marketing is a great way of spreading the word across the globe. It was just a few years back, when nobody believed that people are going to purchase anything online, but everybody has seen the results that almost everything is bought over the internet. If your business is not having any presence on the internet, you can’t compete with your competitors effectively.
Presently, some conservative people still think that shopping on a mobile phone is far away, but they don’t consider the potential of smart phones they carry, the world in their hands and almost everything can be done like the way one does it on a computer. Traffic from mobile v/s desktop will be different in next 2 years. It is expected that Mobile will cross desktop search.
Mobile marketing can be done in two ways, creating mobile websites and creating Mobile applications related to your product mix. Mobiles were known, apart from calling people, only for playing games, but latest trend shows people are doing online banking, shopping and for sure surfing on mobile phones.
Mobile marketing has given space to pay per call marketing which will grow many folds in 2013 and the conversions for advertisers are phenomenal.
Social Media marketing will still dominate search
Social media has played an important role in the uprising in 2012 as It is extremely useful to spread the word quickly and effectively.
Presently, it is predicted to grow even more than what it is currently. These days, it is not only about connecting people, but it is about sharing knowledge, Shopping and spreading the word.
Search Engine marketing players will have a hard time
Google has been acting very funny over the last one year, so many have lost their business and jobs overnight because of the almighty algorithm changes. The panda and penguin update has taken lots of people by surprise and millions of webmaster are still in shock as they are out of their business and are looking up to the smallest fishes to earn a livelihood.