A beautiful website that functions the way it should is all you need to impress your visitors. And to create such a website, here are more than a dozen of amazing web design trends you can follow.
Designing a website is a complicated business where even the smallest error can create a revenue-killing ripple effect.
Most beginners (and even a few of the really experienced ones) hurriedly put together websites without paying attention to the overall user experience and then wonder why their visitors are not converting.
To help you create a website that looks and works amazingly well, here are 15 modern web design trends.
#1 – Responsive Layout
Responsive layout is flexible.
It works well over a wide range of devices from desktops to smartphones to tablets and what not.
Responsive design saves you the time and money required to develop different websites for different platforms.
#2 – Extra-large Headlines on Homepage
An extra-large headline is hard to miss, and that is why more and more websites are turning to large typography, especially on their homepages.
You make a bold statement when you introduce yourself or make an offer using extra-large text.
#3 – Hidden Main Navigation
Web designers are always trying something new to decrease page load times and deliver their messages effectively.
They have come up with this rather new concept of hiding main navigation until the user craves for it.
Hiding the main navigation helps you deliver your message clearly because your visitors will not have too many distracting elements to focus on.
#4 – Large, Professional Images
Large, professional images make an impact on website visitors. Plus, they help a website look serious about its craft.
Apple uses large images to show various products on its website. The way these images are created and the kind of details they show are totally amazing.
Put your photography skills to use or hire a pro photographer to get you some breathtaking images for your business. It will be worth it for sure.
#5 – Flat Design
Flat design is the latest trend. Microsoft chose it. Apple went for it. Google picked it up. Most major websites are going for it. It seems everybody loves flat design.
Flat design is based on the idea of minimalism. Simple illustrations and bright colors help a user focus on the main point because of the lack of distracting elements.
Besides, a flat design looks fancy and different from the rest, making your website really stand out.
#6 – Long Scrolling Pages
Long scrolling pages are back again. And this time around they look much better, sleek and responsive.
One single page contains multiple ideas that are otherwise divided into separate pages and linked together.
People love long scrolling pages because they don’t need to click and visit different pages to find information.
#7 – Distinct Typography
Gone are the days when websites used similar fonts because they had no other option.
The rule of thumb back then was to use common fonts that were available on most computers.
This practice made websites look almost identical. Above all, it prevented user from using the fonts they liked.
But thanks to online fonts, you can now use distinct text decorations on your website without worrying about the availability of a font on your users’ computers.
#8 – Storytelling
Storytelling has become very popular lately. Instead of showing plain information on a page, modern websites are presenting it in the form of stories.
Designers use graphics, text and animations to tell stories using great content to impress users like never before.
#9 – Picture Galleries and Slideshows
Picture galleries and slideshows are also very common these days. Teamed up with great content, they take the design and functionality of a website to a higher level.
#10 – Grid-based Layouts
Pinterest is a great example of grid-based layout. There is hardly anybody in the world who does not like the look and feel of Pinterest.
A grid-based layout makes it easy for designers to present information. Since everything is arranged in neatly laid out grids, it is easy to find.
Plus, a grid-based layout makes a website look clean.
#11 – Enjoyable Microinteractions
Microinteractions are nothing but the way we use a certain product. Turning a switch on or off, adjusting a setting, using the volume knob on your music system, etc. are all examples of microinteractions.
The reason why we like or dislike using a certain product is often the quality of microinteractions we have with it.
Web designers know it very well and those who are serious about their craft make microinteractions as enjoyable as possible.
#12 – Fixed Headers
A fixed header is a navigation header that remains fixed as a user scrolls down the page.
It’s trending because it keeps the main navigation in sight all the times. Users don’t have to scroll all the way up to the top of the page to access navigation.
#13 – Reactive Elements
Reactive elements lend depth and a feeling of movement to your website. Any modern web design is incomplete without them.
Content-driven hover states and expanding panels are the most widely used reactive elements. Slide-out and fly-out, app-like menus are also common.
Reactive elements take boredom away besides improving overall user experience.
#14 – Feature List Icons
It’s a common practice for websites to use different icons for describing features related to a product or service they offer.
Using different icons for different features helps them stand out and grab the user’s attention within seconds.
#15 – Clear Calls to Actions
Show clear calls to actions on your website.
Whether you want your visitors to buy your product or service, share their contact details with you, download an app or something else, show this action clearly.
Calls to actions should stand out. They do not need to be flashy; they just need to be clear, that’s all.
Over to You
If you need to tweak your website a little bit or you want to create a new website altogether, these modern web design trends will definitely help you. Thanks for reading.